In 2011, right after their high school journey came to an end, Albert and Edgar our cofounders embarked on a remarkable adventure in the world of cannabis. Their story began in what's known as the "trap shop" these days, where they initially started as drivers, and through dedication and hard work, transitioned into budtenders and took on various roles within the organization.
However, fate had different plans for these two visionaries.
In 2015, while Albert, fearlessly embarked on a deployment with the U.S. Army, Edgar stayed in Califas, fully immersed in the cannabis scene. While hustling with another brand, an electrifying spark of inspiration struck Edgar.
It all unfolded during a pivotal phone call when Edgar unveiled an audacious idea that would revolutionize the industry—the birth of the very first Mexican Cannabis Brand. And not just any brand, but one that would blend the mouthwatering flavors of their culture, celebrating the richness of their roots. But there's more to it than meets the eye; it's a brand that provides their community with a powerful voice and a cherished spot on dispensary shelves exclusively reserved for them.
Fast forward to 2016 when Albert returned from his deployment. There was no time to waste. Albert and Edgar dove headfirst into action, working tirelessly day and night. While maintaining their day jobs, they transformed their dream into a reality.
"Product of Los Angeles" (Producto de Los Angeles)—the place of their birth, their upbringing, and the epicenter of their creative magic. It's not just a brand; it's a testament to their unwavering passion, dedication, and the undeniable fusion of cultures that continues to make waves in the cannabis world.
This is the story of two trailblazers who turned their dreams into a reality, reshaping the cannabis landscape, one flavorful and culturally rich savor at a time.